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December 22nd, 2009

Merry X’mas & Prosperous New Year

SAI Internet Marketing Family wishes a very happy Christmas Season & a Great Year ahead, to our customers, business partners and their acquaintances.

This season Santa waves a Magic Wand over the World, making every thing softer than Snowflakes and exceptionally beautiful. The New Year is also a time to begin new activities. Let be gone what we have lost in the by gone year; just muster-up with new zeal and prolific ideas.

No matter how successful one has been in following the resolutions in previous year, one makes fresh resolutions for the coming year with full determination and will. The heydays of New Year are the most crucial in order to plan for the entire year. These are the days when most of the people sketch a graph for the whole year. To materialize the burning desires, is somewhat difficult but still some people manage to do so.

New Year is the time to say a bye to the past things and look forward into the future with heart full of love and eyes filled with dreams. New Year Celebrations is the occasion to welcome and embrace New Year with open arms, hoping, it to bring good health and wealth in your life. People have many dreams to realize in the New Year. All the kids and adults participate in various New Year activities to welcome New Year in the best possible way.

SAI Internet Marketing Family also wants to take this opportunity to wish each and every one of you the best in the New Year. We express our thanks and support and warm wishes for Happy New Year – 2010.

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August 25th, 2009

Twitter: Twitter is Rocking High

Twitter is making the tumult over the web, since its launch in the year 2006, as the most favored social network website. It has been ranked as America’s No. 38 on the basis of hit counts. And the amazing thing out here is that none other than pop superstar Oprah Winfrey has acknowledged it.

Being simple in design, and easy to use features, ideally makes twitter.com the most popular website today. You can do many usual and unusual things when in twitter. You can mail a private message to your friend, or you can send across a prank, follow any celebrity, or else, even block any online marketer that is irritating you with its cheap marketing tactics.What is Stored in the Twitter?

  • Powerful Search Options – The search box option provided in the Twitter interface offers advanced search facilities to the user. Moreover, there’s special character search tool that allows you to look for any jargon word.
  • Twitter can be used for SMS and Text Purposes! It allows the user to send 140 characters of tweets. All you need to do is to just log into the at twitter.com account, click settings, go to devices and finally add your phone.
  • Smoothly Integrates Facebook – If you are those ardent Facebook users, then you have the opportunity to tweet over the facebook. The best way out would be clicking on twitter.com/widgets/ facebook and then making the click on the page bottom that reads “Install Twitter in Facebook.”
  • Add Tweets of your Choice in the Favourites Folder – Yeah… this is yet another clandestine feature available at twitter.com that allows you to add your favourite tweets for the repository by simply clicking over the favourite’s link.
  • You can Share Photos – You would not be able to pass on your photograph, but you can pass on the URL link to your photograph. Just login to twitpic.com with the same username and password as that of the twitter, and then upload the photo.
  • Use Desktop/Laptop Client – Applications such as Digsby (for windows) and Twitterrific (for Mac users) simply allow you to displays Twitter, Facebook, LinkedIn and other e-mail accounts in one window. You can also use a freeware TweetDeck which is compatible with both Mac as well as Windows. The TweetDeck is one unique kind of software that makes different groups of friends and tweets into different columns. All these can help you to send and receive tweets directly from the desktop, without using the browser.
  • Time Efficient – With the built in link called TweetBeep.com, twitter sends you email after the gap of an hour in case any mail comes directly in your name, or your company’s name or referencing to any latest tweets. This is a browser activated tool, and makes twitter more exciting to use.
  • Smart Phone Apps –Twitter has custom designed smart phone applications, vis-à-vis, TwitterBerry for BlackBerry, Tweetie for iPhones, and Twidroid for G1 Android phones.
  • Phone Call Transferring System – Your twitter has the innate capabilities in the form of voice recognition system that allows it to transfer the calls from your phone, and converts your spoken words into text, and finally can send these transcribed words through your account. However, it still lacks the facility of parsing the username and hashtags!

Twitter for Office Applications – Spreadtweet imitates the dull looking Excel spreadsheet. OutTwit brings the powerful Twitter support smartly integrated into Microsoft Outlook. You know what… with the application you can easily send and read tweets within the interface of the Microsoft Outlook, and on the similar tone, archive and group and look for them as e-mail messages.

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August 25th, 2009

Search Engine Optimization for Bing (SEO for Bing)

SEO for BING is the hottest thing out here which is making waves in the search engine market. It is a fabulous decision engine which provides advanced functionalities to Internet Marketing companies to carry out more fruitful search engine campaigns for their clients. Provided with enhanced functionality interface, SEO for BING not only provides awesome search results in a separate window on the left of page, but also presents all the previous search engine results on the same interface. This ensures the Internet marketer to do qualitative analysis of their client’s search engine results.

Though, Search Engine Optimization for Bing is similar to earlier search engines such as Live Search, Google etc., it provides the users with advanced facility to subtly analyze how crawlers behave out there. BING provides searches at four different levels, namely, Travel, Shopping, Health and Local. By classifying the research criteria into four different categories, the purpose is to provide faster, cleaner and more relevant search to the users who are looking for specific industry or industry.

So, how does BING works? Pretty simple! Based on the search criteria entered by the user, BING first distributes the results in “Explore Pane” and the links to search appear in “Quick Tabs” Panel. The best thing to do with BING is to focus on your present online rankings for the particular keyword searches, and then increasing your rankings for new set of keywords.

In the times to come, Search Engine Optimization for Bing would truly mark the new strategy for search engine optimization process, search engine marketing and much more. And besides, BING has all the potential to give tough competition to Google’s predominance in search engine. BING, at present, is following the protocols of search engine as laid out by its predecessors, but with its growing popularity, there is something new that would emerge on the scene. Would you like to BING!

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July 31st, 2009

Microsoft Corp and Yahoo Inc Join Hands for a Decade Long Web Search Deal

In what is called as the most strategic pact, both Microsoft Corp. and Yahoo Inc. have come together to give a tough competition and challenge to search engine leader Google Inc. As per Yahoo, The pact would give free hand to Microsoft Corp to integrate their Bing search engine on Yahoo!’s interface. If the pact gets a formal regulatory approval, it would be a tough fight for Google Inc.

As per the pact, Microsoft’s AdCenter technology will power the standard sponsored links that appear alongside search results. The sales force at Yahoo will be responsible for selling the premium advertising, based on the search terms for Yahoo Inc. as well as Microsoft Corp.

Yahoo Inc. shares took a nose dive of 11 percent as some of the investors felt that the deal had a limited scope. The reason for disappointment was cornered to exclusion of upfront payments approximating to $1.5 billion or more, as put forth by premier business research organization, Sanford Bernstein.

On the other note, both Microsoft Corp. and Yahoo Inc. are already facing antitrust and breach of privacy issues in the court. It is also alleged that earlier Google Inc. had dropped its plan to enter into partnership on advertising with Yahoo Inc. somewhere around last year. The plan received the blow due to surmounting pressure from the U.S. Justice Department.

Adding to this, spokesperson avowed that it was “interested” in the Microsoft/Yahoo partnership, while the chairman of the U.S. Senate antitrust panel voiced that the deal surely called for attention of “careful scrutiny.”

Analysts opine that it would not be very easy to give a tough fight to Google’s search engine dominance. However, the pact was a right step taken in right direction. According to comScore, Google Inc. holds 65 percent share of the U.S. search market; Yahoo Inc. has 19.6 percent and Microsoft Corp. has 8.4 percent.

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January 8th, 2009

What is Pay Per Click (PPC)

What is PPC (Pay per Click)?
PPC is a model used for advertising your website which is totally based on compensate for performance basis. PPC actually allow you to advertise your business on the search pages based on the keyword or phrase match which have good search. PPC is based on very basic concept to pay only to when you get a visitor. Here is an example of PPC Ads on Google:

pay-per-click-ads

You can see some website links on top and right side of search engine page with heading “sponsored Links” in the above image, these are websites sponsored by search engines and advertisers have to pay search engine @ per click. Advertisers have to pay online when someone clicks on the link on the basis of per click. So it is named as PAY PER CLICK.

Search Engine Pay per Click is mostly based on the bid i.e. the sum of money ready to pay for particular keyword with which you are interested in marketing and that amount of money is called CPC (Cost per Click). When any internet user searches for that particular keyword your site would appear in the top according to your bid you have made for that keyword. Keep in mind the rank in search engine is directly proportional to the amount of bid you have made. So be sure before making a bid! It can the best way to attract traffic and also can ruin your dream business.

PPC (Pay per Click) is also known in many other different names but basic functionality and the method of working is almost same:-

  • Performance Based Advertising
  • Pay for Search Engine Ranking
  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • CPA (Cost Per Impression)
  • P4P (Pay for Placement)
  • CPE (Cost Per Engagement)
  • CPT (Cost Per Thousand)

Here is something for which you should AWARE while investing money on Pay Per Click (PPC) Program!
When people intentionally start clicking on your paid links in search pages and you have to pay for each pay without getting any business. It is known as click fraud in search engine world. Since it is known to everyone that you have to pay for per click on the link even to your competitors! They can make you run out of capital by hiring the people only for clicking on your link. But not to worry! Here is solution: Good PPC search engine have way to protect you from click fraud, so contact them immediately if you feel any such problem!

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December 24th, 2008

Seasons Greetings from SAI Internet Marketing Family for Year 2009

SAI Internet Marketing Family wishes a very happy Christmas Season & a Great Year ahead to our customers, business partners and their families.

This session Santa waves a Magic Wand over this World making every thing softer than Snowflakes and all more beautiful. The New Year is also a time to begin new activities, and starts fresh for a better 2009. Let be gone what we have lost last year just muster-up with a new zeal with new ideas and style.

No matter how successful one has been in following the resolutions in previous year, one makes fresh resolutions for the coming year with full determination and will. The starting days of New Year are the most crucial in order to plan for the entire year. These are the days when most of the people sketch a graph for the whole year. To materialize the things thought of is somewhat difficult but still some people manage to do so.

New Year is the time to say a bye to the past things and look forward into the future with heart full of love and eyes filled with dreams. The New Year Celebration is the occasion to welcome New Year with open arms hoping it to bring good health and wealth in your life. People have many dreams associated with New Year. All the kid’s and adults participate in various New Year activities to welcome New Year in the best possible way.

SAI Internet Marketing Family also wants to take this opportunity to wish each and every one of you the best in the New Year.
We SAI Internet Marketing Family would like to express our thanks and support and Wishes you a very Happy New Year for 2009.

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December 3rd, 2008

SEO (Search Engine Optimization) Tips for Dynamic Websites

SEO (Search Engine Optimization) Tips for Dynamic Websites

Are you running an online business with a dynamic website? Then you must be careful about search engine optimization of your dynamic website. Because there are many search engine spiders who have many difficulties to understand dynamic website or read dynamic URLs. As we know search engine is the best way to make your website adequate popular in all over the world. And good ranking in a search engine will make your online business successful. So your dynamic website must be indexed by search engine. Dynamic websites are normally not search engine friendly but if you have made a dynamic website by investing money and spending time then you never want to through it out. So let’s find out how and what you can do for an effective search engine optimization for your dynamic website.

Following are some tips which will help you to be successful in search engine optimization for your dynamic website:

  • First of all if you’re selling one to twenty products then you should use a static website for your business. If you’re selling hundred of products then use dynamic website. It is very hard and time taking to create a lot of pages manually.
  • Dynamic website are normally database driven, these website contain dynamic URLs. Dynamic URLs contains symbols like equals, question marks etc. You should use SEO friendly URLs instead of dynamic URLs. You may use URL rewriting tools or software. There are many free & paid tools, software available today.
    Example:
    Dynamic URL (Wrong): http://www.yourwebsite.com/index.php?cPath=24
    Search Engine Friendly URL (Right): http://www. yourwebsite.com/catalog-decorations.html
  • You may use Perl scripts or CGI Scripts to index your site by search engine spiders. Using Perl Scripts or CGI Scripts are a great & easiest ways that help your website to be index in search engine.
    Example:
    Perl Sripts/CGI Scripts will change
    Dynamic URL: http://www. yourwebsite.com/product.php?id=24?cpath=113
    to
    Search Engine Friendly URL: http://www. yourwebsite.com/decorations/carving-kits.html
  • Apache server comes with a URL rewrite modules that automatically change your dynamic URL to search engine friendly URL. You should contact your hosting provider to host your website on apache server and ask them to install URL rewrite module.
  • ColdFusion is another option for your dynamic website, you can reconfigure ColdFusion on your server to replace “?” to “/”.
  • You should organize your dynamic website products. Your products page should contain all products with static links. You can crate them categories if you have thousands of products. As you know search engine can’t use your search box to search your products. Therefore you need to categories your products
  • Another good option for you is to make a static page that contains the link of all the dynamic pages with a description or title of the product or page.

The above steps will help your dynamic website to be indexed by search engine. We will post other information Try the above steps and let us know if you have any queries or questions.

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October 22nd, 2008

Secret of Website Promotion

Secret of Website Millions of people from all over the world are having there websites today in a hope of making money online, but are not making any money for them?
Having a huge checklist for the website marketing & its promotion like:
Search Engine Optimization
Banner Ads
FFA Ads
E-Mail Marketing
Link Exchanges
E-Zine Ads
People are still finding new ways to get success on their online business.
The one basic this they are not focusing on is there target areas, Difficulty in locating the people who are interested in buying their products and services.
Some of you may have also attended the seminars of the so called guru’s of internet marketing who charge a fee of $1000 – $5000 to learn & apply the secret internet marketing. And after implementing there secret you learned your bitter lesson that those Guru’s secret of promoting your website online don’t work.
If you have tried all & not getting the result, than there could be N- number of reason, let’s find out them.
You might be marketing to the wrong customers.
You haven’t yet Find-out the target customer who wants to buy your products.
Marketing towards the target consumers who are interested in buying your products or services, will succeed you.
So the key point for success I your website marketing is to learn on locating the consumers whom you want to sale your products & services.

Secret of Website Millions of people from all over the world are having there websites today in a hope of making money online, but are not making any money for them?

Having a huge checklist for the website marketing & its promotion like:

  • Search Engine Optimization
  • Banner Ads
  • FFA Ads
  • E-Mail Marketing
  • Link Exchanges
  • E-Zine Ads

People are still finding new ways to get success on their online business.

The one basic this they are not focusing on is there target areas, Difficulty in locating the people who are interested in buying their products and services.

Some of you may have also attended the seminars of the so called guru’s of internet marketing who charge a fee of $1000 – $5000 to learn & apply the secret internet marketing. And after implementing there secret you learned your bitter lesson that those Guru’s secret of promoting your website online don’t work.

If you have tried all & not getting the result, than there could be N- number of reason, let’s find out them.

You might be marketing to the wrong customers.

You haven’t yet Find-out the target customer who wants to buy your products.

Marketing towards the target consumers who are interested in buying your products or services, will succeed you.

So the key point for success I your website marketing is to learn on locating the consumers whom you want to sale your products & services.

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September 25th, 2008

What is Marketing

Marketing has wide-ranging of activities involve in assuring that you gradually fulfill the requirements of your customers and are getting value& return customer.

To get the expected result you must have:

  • The knowledge of potential customers or the state of market that exists.
  • Your target Area or your target market
  • What are the needs of your consumers, what kind of products or services you shall develop to match their need?
  • In what ways customer prefer to use your products or Services.
  • Who are your competitors & what are they doing to gain an upper hand.
  • What should be your prices & approach of sale according to market trend?
  • How your target market make a choice to access your product or services.
  • How your consumers will pay & how much are they willing to pay?
  • How can you make your products differ & better than your competitor, so that they shall buy from you & not from your other competitor.
  • How the company or products should be identified – personality -to be most identifiable i.e. naming and branding
  • In what ways the products of the company shall be identified. i.e. Branding , Naming , Marketing
  • Ongoing campaigns, which can include advertising, public relations, sales and customer service
  • Last but not the least, Ongoing Campaigns, it includes all the ways that could help in your product promotion & increasing the sale.

After all marketing is not about losing the sight over the basics. Being focused on the customer demand & requirement, and then finding out the ways on how to achieve them in a responsible manner is the fundamental way of making profits for a long period.

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August 8th, 2008

Pay Per Click (PPC): Advantages of PPC (Pay Per Click)

Advantages of Pay Per Click (PPC):
PPC Advertising can produce instant result. Anyone can easily ensure positive Return on advertisement Investment by using creative techniques. The payback of Pay Per Click advertising consist of optimized customer achievement, market saturation, immediate top placement, quick, and optimization of the conversion process. Its advantages along with its features are flexibility and definite results are:

Instantaneous Result: Unlike to any other method of advertising, PPC produces the instant results. All the changes made by advertiser go live without wasting any time. While other methods as On-Page, Off-Page takes time to go live. Best part of it is business man can advertise seasonal discount, latest offer with no delay. And therefore PPC can produce instant results.

Fix own Budget: Greatest problem of small business personal is that many time they run out of budget they can not able to tailor the expenses. So one of the best solutions is PPC it provide you facility to fix your amount in the beginning.

Simple Execution: PPC follow very simple execution step and its implementation is very easy. For changing PPC advertisements no need to change a single line in your webpage. Even if your site is not ready to live you can run PPC campaign for it and can place ad for it.

Selection of Keyword: PPC is all about selecting correct keyword. If you make a bid on right keyword it can give you business and if fails it will harm you surely.

Start with Small Investment: Think about a fatty person wants to loose his fat and a JIM providing him with facility to pay fee per pound he loose! PPC works exactly in the same concept to pay only when you get visitor otherwise it is free. What it exactly need is to pay initial fee for set up account in search engine.

Global Exposure: Since most of the searching covered the whole market. According to a survey Google alone covered 70% of market. Not only Google, Yahoo, MSN/Bing are also big players of this field.

Popularity of Product: Using this latest technique you can identify demand of your new product in the market on basis of response develop by clicking over the link of the product.

Optimized Customer: The person who clicks on your link definitely has some knowledge about your business initially and interest in your product. So you do not need to impress him through attractive design etc. Here you need to concentrate only at the business and products.

Close to Online Customer: PPC provide you the facility to reach near the optimized customer through a just simple ad showing some of your services on the search engine pages. When anyone clicks on the PPC take you into entire yellow pages.

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