Reaching out to targeted customers has always been the implicit desire of every business. Google a major search engine giant offers various ways to reach out to potential customers. AdWords Express, AdWords and Local Google+ pages are some of the popular means of reaching targeted audiences. Here is a comparison between these three.

AdWords Express:
Google Express especially made out for small business owners who don’t have the required time, budget and/or are less internet savvy to mess up with their AdWords account.

Evolution of Google AdWords Express:

Adwords Express has been an advanced form of Google Boost. No extensive work is required for setting up AdWord Express advertisement. You just need to add a few keywords and select proper business country to get your campaign started. Advertisements are displayed within 15-20 minutes of setup. No need to claim your business page before setting up the Express account. It has higher CTR and conversions at the 4 and 5 positions of ad listing. No need to pay top dollars to achieve top slot among listings. You can create multiple listings for different categories. Review rating and star count are also present along with your ad listing in case of AdWord express. Moreover it eliminates the guessing part which was involved in Adwords.

AdWords:

It is a paid technique of advertising. It offers you sheer control over your ad campaign. By using AdWords, your business can reach local as well as global places. Focus is on keywords and keyword bidding is an important process. It allows your ad to be displayed on Google search as well as Google search network (Google partner) websites. Define a budget and use it accordingly. Whenever a visitor clicks on ad you need to pay for it.

To get your advertisement reach the intended audiences in an effective manner, you need to invest money in your ad. It will enable you to get good quality score for your ad. It does not implies that increasing the bid will improve your quality score instead quality score depends upon CTR in AdWords. History/past staus of your AdWords account is the other way through you can keep a tab on the raising the bid for your keywords.

Local Google+ Page:

Create a public identity and strengthen your online presence with local Google+ pages. You can promote your local business by creating a public identity for your business by using local Google+ page. It’s available free of cost. You can share your thoughts, posts, images and videos with your targeted audiences by putting them in various groups.

Here is a brief insight of the prime differences between the aforementioned tools:

For more information, you can visit: http://support.google.com/adwords/express/bin/answer.py?hl=en&answer=1689628.

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Google Maps is very helpful tool which allow us to locate any places worldwide, get direction to any place, find local information on any place and many more. Google map is free service provided by Google. You can easily add it to your website if your website is free to access. So let’s know how to add it to your own website easily and quickly, following are the step by step process of adding Google map to own website:

How to Plot One Location:

Open maps.google.com and search for a location you want to publish on your website.

Google Map

Click on the map type you want to publish on your website. You may choose maps, satellite, earth etc.

Google Map Type

If you want to highlight a specific place or your business then you need to click on the specific location. Like if you want to highlight Janakpuri East Metro Station then you need to click on the Janakpuri East Metro Station place.

Highlight a Place

You may use street view to see the street level images available on the map for the address. You need to drag the Pegman to the specific location/address to see the street level images.

Pegman View

After your place/address/location selection completed,  find the “Link” option at the top right corner of Google Maps. Click on the “Link”, there you will find two HTML code options:

1. Paste link in email or IM
2. Paste HTML to embed in website

You need to choose the 2^nd option “Paste HTML to embed in website”.

Choose the Link Option

If you like then you can customize the “Paste HTML to embed in website” code by editing the width and height and preview them too by clicking the “Customize and Preview Embedded Map” Link as per your requirement.

Customize the Code

Now Copy and paste the code to your website HTML code where you want to publish. Now you can view the map at the exact location where you paste the html code.

You can visit http://maps.google.com/help/maps/getmaps/quick.html for more information.

There are two other options also available to add a map on website:

• Plot Multiple Locations for Your Website
• Additional Options for Your Website

We will discuss these two options on next post.