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June 5th, 2013

How to Recover from Penguin 2.0?

Penguin 2.0 was rolled out on 22 May 2013. Since 2011 search industry has witnessed a lot of changes and Penguin 2.0 algorithm update by Google is a continuation of the measures taken by Google to improve the quality of results displayed on SERP. Penguin 2.0 is one of the hottest and most discussed topics in SEO arena. This algorithm update by Google has hit hard on the websites that were a part of content network and used it as a measure to inflate their search engine rankings.  As per Matt Cutts, head of Google Web spam team around 2-3% of the English-Us search queries are affected by Google Penguin 2.0. From past one month or so, Search industry was abuzz with the reports of a new generation algorithm update by Google and Penguin 2.0 has really lived up to the expectations. There have been reports of many websites losing their rankings.


Penguin 2.0 is aimed at deeper spammy links. Have you website experienced a drop in search rankings or your business has hit low in terms of sales? Chances are high that your website may have been hit by Penguin 2.0. Don’t panic here is the guide to recover from the impact of penguin 2.0.


Problem: Low Valued Links

Reason:

  • Links from low quality web directory/social bookmarking website/guest post/classified sites.
  • Links from less authoritative websites having low SEO metrics (Domain authority, page rank, Alexa rank, traffic of the site etc.)
  • Irrelevant/out of context links from websites that do not match with your niche.

Solution: The foremost step to get out of this problem is to analyze your link profile. Use Google webmaster tool to create a list of backlinks pointing to your website.

From this list do manual checking to find out the low valued links that are harming your website. Following links can be considered low valued links:

  • Paid links
  • Advertorial links
  • Links from de-indexed sites
  • Links from sites having low Page rank, Domain authority, Alexa etc.
  • Links from sites having no or invalid contact information.
  • Links from banned, hacked and spammy domains.
  • Links from sites that a part of content network.

After identifying the low quality links to your website, contact the respective webmasters to remove these links from their website. Maintain a copy of all the communications for future use. Some of the webmasters may acknowledge your request and will do you the required favor while others may ask for some charges to remove your links from their website. Make a list of all such links and disavow these links using Google Disavow tool. Acquiring too much back-links in a short time frame may also invite penalty from Penguin 2.0.


Problem: Anchor Text

Reason: To get ranking for a particular keyword, most of the people have started using exact match anchor text in the links. Penguin is strictly against such manipulative techniques for improving web exposure.


Solution: There should be diversity in anchor text. Make it look more natural. Don’t over optimize it as it may make your website look suspicious to Google. Avoid using same anchor text during link building process. Try to use brand name as anchor text or go for minor changes in anchor text to make it look more natural. Try to maintain a proper ratio between various anchor text while moving with your branding or networking strategy. Make sure that your anchor text should be in proper context with the link and is related to the niche of your website.


Problem: Low Quality Content

Reason: Low quality content tarnishes the online reputation of any business. The term low quality content imply content that is duplicate in nature, missing and is aimed at focusing on keywords only.


Solution: Publish high quality unique content on your blog or website. Make your content informative, useful and valuable for the readers. Add worth to your content by providing links to reference websites wherever necessary. Keep keyword density between 1-3%. Make your keywords look more natural and relevant to the context of the text present there.


Networking Strategy Post Penguin 2.0

To stay away from future penalties by search engine, it is advisable to go back to old school SEO techniques. Switch to ethical SEO technique for increasing your networking and branding. Being ethical and natural is what search engine wants from you.  Websites are made for human visitors not for search engines. So stop focusing too much on search engines. Try to think beyond search engines. Revamp your marketing strategy; explore measures to improve the user experience of your website, pay attention to make your website a good resource for the visitors. Link back to high quality trusted sites. Don’t go for quantity instead it is time to emphasize on quality.

Be natural and ethical in your practices so as to boost up the online presence of your website. Think, develop and implement things from users’ perspective instead of search engines.

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December 3rd, 2010

The Specialty of SEO Reseller Programs

Most of the people who are otherwise aware about SEO and various concepts of online marketing have a little idea on what is SEO Reseller program. What a comprehensive SEO reseller program includes? How an effective SEO reseller program can be initiated? SEO reseller program in simple terms mean reselling the services and packages of search engine Optimization Company. Anybody can become the part of the reseller program; and just like a sales agent earn good commissions on every sale of SEO package. When you become an SEO reseller of a SEO company your income will begin to increase and you get the lucrative way of generating profits for yourself as well as the parent SEO Company.


And if you are running your own business, then SEO reselling can turn out to be an additional source of generating the revenue apart from your main revenue. There are quite a handsome number of reseller companies available on internet that provide complete details of the SEO services that one can avail for promoting your business online. Here, it is very important to note that when hiring SEO services from SEO reseller, one need to check on what type of SEO services are good for their business and prospects. At times there might be the scene where all the services under a given package turn out to be useful for the business.


Going in a little creative way, you can also re-brand the SEO services for the purpose of purpose of reselling SEO solutions and packages offered by SEO companies. You can sell the SEO services at your own price tag and under your own name. You have choices to make, and you should not waste your time on thinking which way to go. The more comprehensive reseller program you choose, more lucrative it will become for you to cull profits.

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October 4th, 2010

Is Google Shortener Really a Shot Thing???

Google URL Shortener or goo.gl is an integral part of Google Toolbar and Feedburner. It is a Google’s very own website. In a simple and straight one line, you can call Google shortener – goo.gl to be nothing short than a stable secured and fastest URL shortener available on the web world today.


Considering the very fact that there are already many shorteners available out there on the web and that too with superb features and functionalities, that what made Google felt the very need to introduce its own URL shortener? Just two reasons behind the Google Shortener – Quality and User-friendliness. Both these traits have made Google think for its very own terrific URL shortener or goo.gl. Every time when you go ahead and shorten your website’s URL, you’d get the best and quick results just like you expected before searching. Unlike many of the other Shorteners available Google’s Shortener is fast and reliable too.


If you thought goo.gl to be burgeoned with too many confusing features to take long searching hours, then you are probably mistaken, as there’s nothing like this actually happening out there. As said, goo.gl is easy to use, and it is simply terrific, too terrific too flawless. When you click on goo.gl, you don’t have to worry about any of the internet malpractices like malware, phishing and spam. You are already protected at the back end, and all you should be doing is enjoying your stay at goo.gl. The automatic spam detection technology integrated out there in the smart goo.gl adds further security.


There are still many more amazing facts to know about Google’s Shortener. Speed! Speed! Speed! Yeah! The speed of searching the URL has doubled in just 9 months, and this is really astonishing and worth praising. If you want to know more about goo.gl., then try it out, and see the difference it makes!


Visit Goo.gl URL Shortener


Install Goo.gl URL Shortener Extension for Google Chrome


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March 23rd, 2010

Bing iPhone Updates & iPod Touch Application Update: Bing Application Update

Bing announced updates to its iPhone and iPod Touch application on 19th March, 2010. You can download updated application for free from the iTunes Store.
This update has come after getting feedback from people for improvements. Bing says they have included all valuable feedback/suggestion in this update from the people. The update includes:
Auto-suggest contact facility with location.
Updated design option with easy to use dialog boxes.
Usability tweaks & bug fixes.
Enhanced web browsing & easy to bookmark results and pages.
Easy to share results using e-mail.
Safe search reaults through parental control on search result setting.
Search history option & Private search option
Easy to use location feature.
Supports all versions of iPod touch devices.
I think this update for the iPhone and iPod Touch will fulfil the users need. It comes with more additional features like easy bookmarking, easy sharing, more search option etc.

Bing announced updates to its iPhone and iPod Touch application on 19th March, 2010. You can download updated application for free from the iTunes Store.

This update has come after getting feedback from people for improvements. Bing says they have included all valuable feedback/suggestion in this update from the people. The update includes:

  • Auto-suggest contact facility with location.
  • Updated design option with easy to use dialog boxes.
  • Usability tweaks & bug fixes.
  • Enhanced web browsing & easy to bookmark results and pages.
  • Easy to share results using e-mail.
  • Safe search reaults through parental control on search result setting.
  • Search history option & Private search option
  • Easy to use location feature.
  • Supports all versions of iPod touch devices.

I think this update for the iPhone and iPod Touch will fulfil the users need. It comes with more additional features like easy bookmarking, easy sharing, more search option etc.

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March 22nd, 2010

Nielsen Search Report: Bing Increasing Search Market Share

Nelson US search ranking report of February 2010 has been published on there website.  In February month Bing gained search market share in the United States. According to the search group report market share of Bing search engine was 12.5%.  The following chart reveals Nielsen’s search ranking report for February 2010. Report shows top 10 search providers in United States during February 2010.

Nielsen-report


The Following figure shows search market share of Google, Yahoo, Bing, AQL and Ask.com from December 2009 to February 2010 as per Nelson Report. It’s depicts that Bing search is continuously growing after a dip in December 2009 where Google’s search market share shows a very little loss during the same period.

Search Engines

December, 2009

January, 2010

February, 2010

Google Search

67.3

66.3

65.2

Yahoo! Search

14.4

14.5

14.1

Bing Search

9.9

10.9

12.5

AOL Search

2.5

2.5

2.3

Ask.com Search

1.7

1.9

1.9



I think there is a major influence of Facebook for these changing trends in search engine market share. Facebook increase there traffic significantly in past few months and Bing is Facebook’s search provider.

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July 31st, 2009

Microsoft Corp and Yahoo Inc Join Hands for a Decade Long Web Search Deal

In what is called as the most strategic pact, both Microsoft Corp. and Yahoo Inc. have come together to give a tough competition and challenge to search engine leader Google Inc. As per Yahoo, The pact would give free hand to Microsoft Corp to integrate their Bing search engine on Yahoo!’s interface. If the pact gets a formal regulatory approval, it would be a tough fight for Google Inc.

As per the pact, Microsoft’s AdCenter technology will power the standard sponsored links that appear alongside search results. The sales force at Yahoo will be responsible for selling the premium advertising, based on the search terms for Yahoo Inc. as well as Microsoft Corp.

Yahoo Inc. shares took a nose dive of 11 percent as some of the investors felt that the deal had a limited scope. The reason for disappointment was cornered to exclusion of upfront payments approximating to $1.5 billion or more, as put forth by premier business research organization, Sanford Bernstein.

On the other note, both Microsoft Corp. and Yahoo Inc. are already facing antitrust and breach of privacy issues in the court. It is also alleged that earlier Google Inc. had dropped its plan to enter into partnership on advertising with Yahoo Inc. somewhere around last year. The plan received the blow due to surmounting pressure from the U.S. Justice Department.

Adding to this, spokesperson avowed that it was “interested” in the Microsoft/Yahoo partnership, while the chairman of the U.S. Senate antitrust panel voiced that the deal surely called for attention of “careful scrutiny.”

Analysts opine that it would not be very easy to give a tough fight to Google’s search engine dominance. However, the pact was a right step taken in right direction. According to comScore, Google Inc. holds 65 percent share of the U.S. search market; Yahoo Inc. has 19.6 percent and Microsoft Corp. has 8.4 percent.

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July 25th, 2008

Google Image Optimization: 10 Smart Ways of Cashing Google Images to Attract Quality Traffic to Your Website

Google image is one of the many ways in which you can get traffic to your website. It is a common practice by the internet surfers to search for an image using a key phrase or any relative term. Images make your website happening, and moreover it renders you the opportunity in the manner in which traffic gets diverted to your website.

Therefore, Google Image Search Optimization does not seem cumbersome, and it only calls for the methodology you implement when you label or use your image in course of conducting the regular work schedules for the website.

Google Image Search Optimization Tricks for You:

  • Insert Alt Text in the code for your image file, as you see here:
    <img src=”image.gif” alt=”Alt description goes here” />
  • Keep the Name of the Images Descriptive:
    Say for example if you have the image of Michael Jackson; name it as Michael-Jackson. jpg. Don’t leave the image as MJ.jpg!
  • Describe the Image:
    Describing the image in more than 20 odd words would help the search engine to optimize it easily. Often you have seen the keywords in the image description below in bold.
  • Insert an Adsense unit on the pages where you have google images, and then analyze the Adsense ad that shows up.
  • Make your tiles and Meta Tags Optimized which would help your website to be placed in high rank in the image search.
  • Link to a Specific Image using Keyword rather than a common phrase:
    For example, image of Michael Jackson; name it as Michael-Jackson –King of Pop. Jpg, instead of using “See here” or “Click for Full Size.
  • You can Incorporate Internal and Social Site Tags for your Images, vis-à-vis, Technorati, FaceBook etc.
  • Make Your Image Folder Accessible to Search Engines. Make it doubly sure that your robots.txt file does not allow search engines to make direct access to your image folder.
  • Remove and again up load the pictures that have popular keywords associated with it. This is done to ensure freshness.
  • Upload only those pictures which are Google Images Standards-compliant. It can be done using alt width, height and title tag for the image.

Well! There are more tricks to Google Image Search Optimization process. The above listed ones are the most popular and indispensable ones to follow!

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May 25th, 2008

Press Release Marketing: The Way to Promote Your Website using Press Release

Press Release Marketing: The Way to Promote Your Website

Press release promotion has become the part of online businesses in order to provide the customers with the latest, updated and healthy information about their websites and products. It is the strong tool that is used for promoting your website. Press release is nothing different from articles except the point that it comes in powerful and updated way that helps your website promote everything it wants.

If you also want to avail the press release promotion service for your website, you can hire any PR marketing firm that deals in the unique services. A PR marketing company first gains the necessary information about your site and then, writes these good features in an impressive way and let it run on online world.

Once the people read these latest press releases about your site, products and services, they visit your website in order to avail product or service. The high-quality articles win the attention of the visitors and force them to visit your site. Thus, if you hire any PR marketing company or a PR marketing firm, you must have a look at their previous done work. It would let you analyze their capabilities and skills! Nowadays, it becomes crucial for you to apply the entire internet marketing strategies to increase the success level of your website.

Press release promotion is what can help your website to make a stable place, gain proper web traffic and even make money! Don’t forget applying this technique for your website’s progress!

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April 25th, 2008

Internet Marketing Strategy: Turn your way from Failure Online marketing strategy to a Successful and effective Internet marketing strategy

Developing a successful online sales process can be attained by making sure that you symbolize and encourage your visitor through all the levels of the sales process on your site.Anyone who has calculated any marketing at all knows that there are psychological requirements that must be fulfill in order for a person to be convinced to buy a product or service.

If it’s a product you are selling are you representing that product to solve a specific problem or meet a specific need? If you are selling a service are you getting in touch with the pain of your potential client to draw their interest into what you are offering?

There are steps that you can take to effectively do that and in response witness the successful sales process over and over in the virtual world that is why an Internet marketing strategy is a necessity not an option.

A great, planned & effective Internet marketing strategy but with efficiency provide you an assessable and perfect way to target your potential customers and place your business where your potential customer easily finds you. There are many ways to increase the no of traffic to your website like

  • Email Marketing
  • Search Engine Optimization
  • Niche Marketing
  • Advertising
  • Pay per Clicks
  • Viral Marketing
  • Affiliate marketing

This is only the initial stage of the sales procedure, but it is important for getting a successful online business, but remember traffic marketing is not sales. After completing the marketing step which brings the traffic you must then turn your concentration to selling to your visitor once they get there.

You can provide individual interaction to potential targeted Internet customers so that you are able to move that client or customer through a successful sales process, but how?

Answering this question, there are established methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client that continually builds trust and confidence by meeting the psychological marketing needs of that visitor and potential customer while accompanying that visitor through the selection and purchasing process.

What is the major Missing module in the Effective Sales Process?
When marketing virtually you are missing a leading module to the sales process that is human interaction. This has been the prime fight back to e-commerce businesses online.

Let suppose. When a person go into a physical store there is human interaction and but you can observe that 90% communication is non-verbal.

And you will be amazed to find out that you can build that same 90% trust and credibility of the elements that surround the design and the development of your website.

Take a look at your site and ask yourself the questions above. Are you guiding your viewers or are you leaving them in the dark.

A person who visits your site has been targeted if you have designed an effective layout and able to deliver the right information they are looking for. Internet marketing studies show that 7 out of 10 visitors to a site are ready to buy. Take the time to escort and court them to what they need.

When you look at your current site are you helping your visitors to identify and find the best solution for that problem? Are you guiding them to find what they need to solve the problem that they have?

Your navigation should be structured to help those that know exactly what it is that they are looking for, those who know what they want in general but aren’t sure about the specifics, and those that are browsing and need you to give them some direction.

The appearance process is how you are cite your products or services to your visitors as you guide them through the selection process after you have guided them and found out what their needs are in the previous stage. It’s important to remember that each level of the process overlaps. As you present your products or services to your visitor, be sure that you are continually keeping their attention and interest by motivating them to continue with the sale.

Quick look each product that you offer, are you providing adequate information about the product are you giving them assurance policies and/or guarantees regarding their purchase? Are your product descriptions appealing? Does your explanation answer common questions that visitors might have? Believe adding testimonials for each product or service to make added credibility. One thing that many e-commerce sites forget to do is provide payment information. Do you take credit cards, if so which ones? Can I pay you by electronic check? What if I want to mail my check to you, can I do that? Take the guess work out of the purchase. Another vital part of the close that is often missed is clearly communicating your guarantee and assurance that you will stand behind the product or service.

If you correspond to each step that is described above and effectively tempt your potential client or customer through the procedure you will have the power to move your website to the ladder of Successful Internet Marketing Strategy.

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April 9th, 2008

Why Search Engine Optimization is Important

Technically, Search Engine Optimization (SEO) is practice to attract potential costumers towards your website or provide website a web presence using ordinary or algorithmic search results. Basic concept behind SEO is how search engine works and what common people search for. To make it more clear here is an example:

Let’s say you open a gift shop in main market area and you forget to place a board showing name of your shop. What will happen then?

Your shop would not even recognize by persons reason being very simple how people could know whether there is shop or not? Simple solutions of this just place an attractive board showing what your shop is about. But now your shop will be recognized persons passing through that road only. So this is not complete solution you have to do some more if you want good business!

This situation is exactly applicable on your website. It is important to note here that person searching for gift shop would never look milk shop. Websites need potential costumers and potential customer might not even recognize where your site locates. So your website should properly be listed.

Why Search Engine Optimization (SEO) & Needs of SEO (Search Engine Optimization)?

Search engine optimization (SEO) is a contrivance used to ensure the owner of website that it can be listed by search engine with relevant keywords. And make you sure that your website is near to targeted users.

No doubts there are many other methods to promote your site as advertisements, hoardings…But are you confident that your advertisement has reached to potential customers? Imagine how many people simply read ads in the newspapers? What about those who didn’t get a hold the issue of the publication where you positioned an exclusive poster?

So what about the search engines that potential customer uses every minute! Any one wrote a word or two in the search box, & hit ’Enter’, and without delay find a catalog for your web site. Single click more!  You get a visitor. Search engines are great, what you think? Search engines optimization will beneficial for your site promotion. You can increase chance to recognize your site by variety of search engines for very common keywords searches.

SEO is wonderful combination of art-and a science. It applies inventive techniques to thoroughly study of the search engines and directories.

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