Just like search engine optimization (SEO) plays crucial role in the development of online business, similarly, social media optimization (SMO) also has instrumental role to play for increasing the business profits and revenue from the Internet. SMO is the gentle mix of search engine marketing (SEM) and SEO. SMO is the process where popularity of website and its business, awareness of the listed product line and services are known to the online audience distributed globally. SMO plays important role to professionally blend goals of internet marketing with SMO (social media optimization or social media networking) sites like Digg, Flickr, MySpace, YouTube, etc. With the help of SMO, thousands of unique visitors visit your website and they will search through your product line with the aim to go for the products. It would not be wrong to say, that SMO plays equally crucial role for increasing the sales leads and online business profits.

There are many advantages of SMO, and list of prominent advantages include:

• SMO helps in augmenting prospective and quality website traffic to your website.
• SMO activity helps in creating substantial word of mouth about your products and services over the internet. The reach of SMO is global as well as local
• SMO activity helps in boosting quality inbound links to your website and increase the demand for your products and services.
• SMO activity helps in attaining impressive search engine rankings for the old and the new product line.
• Last, a successful SMO strategy will also help you brand your products and services online in a major and phenomenal way.

Once you are aware about the very importance of SMO or Social Media Optimization or Social Media Marketing, it is very necessary that you plan out an effective SMO strategy that will be helpful in branding.  The only strategy that you need to take care when going for SMO is to determine and mark online social communities and networks.

Twitter announced improvement over its Find Friends section on 23rd June 2010. Now twitter lets you to find your friends on Facebook and connections on LinkedIn who use twitter and follow them.

Twitter added a LinkedIn tab to the find friends section & provide a Facebook application to make it easier. LinkedIn tab helps you to find & follow your LinkedIn connections via Twitter and Facebook Application to find & Follow your Facebook Fans.

While using facebook application, I found Facebook app are unable to access my Facebook friend list. Twitter says “The Facebook app cannot currently access your Facebook friend list. We believe this is an issue on Facebook’s end.”

Here is a screen shot of linkedin via twitter

With the enhanced feature of twitter, now from twitter’s profile anyone can find their facebook & linkedin friends, colleagues and favorite celebrities, experts in their industry or brands & follow them. Hopefully Facebook application issue will be short out soon. I think that it would be great if twitter also provide facility to find & Follow Myspace friends. So far, this new feature of twitter will make them more popular on social networking industry.

Social media optimization is an effective strategy of promoting your blog or website through social media networking websites. Social media optimization has been become an effective strategy to get back-links, brand exposure, and targeted website traffic.

When it is social media optimization, only quality counts and not the quantity! The power of word-of-mouth analytics and optimization has on the earlier accounts have helped the marketers to measure, manage, and monetize earned media.

Holding thousands of twitter followers or Facebook fans doesn’t mean that your social media marketing campaigns are paying off well. Researches have shown that close to 1% of the website’s audience is helpful in producing majority of the relevant web traffic, either through link exchange or content posting on other websites.

It is important to consider here that influencers influence the most valuable audience. Further, the ultimate purpose of influencers is not to amass audience in the social media websites and traffic inflow to your website. Another aspect to see is how one should engage the influencers with special offers and other unique content so that their social sphere helps you generate quality traffic and meaningful conversions.

Listed below are some of the effective tips that brands can utilize to head off marketing campaigns with the help of influencers:

Who is your Target Traffic: It is important to understand the nature of target traffic.. To find target traffic there is need to use social media tracking and measurement tool. These social media tracking and measurement tools help to save valuable time as we know social media marketing might be a time consuming process if it is not plan effectively.

What Your Audience Likes: After identifying targeted audience, use social media analytics to expose what’s your targeted audience most often likes to share. So you can divide your audience who love your post related to discount offers, latest research etc.

Where to connect & Share: Now, identify important social networking websites where your valuable audience active. These important social networking websites could be Twitter, Facebook, Myspace, Linkedin etc.

What Motivates Your Traffic: Again you need to carefully analyse, what motivates your audience. It is very crucial to know because more the quality audience following the campaign, higher will be the success rate.

Hence, chatting with your valuable target audience will help you to boost your website popularity. Driving more valuable traffic towards your website will help you to increase your website’s conversion rate as well.

As per Twitter announcement of testing of new home page design on 30th March, 2010 which is based on wide view of a set of algorithmically selected features, has been live. Twitter’s new home page design incorporates more dynamic content on home page. It includes sample of who is here, what they are talking & discussing. Top tweets automatically appear on home page & refresh in every few seconds. Here is screenshot of twitter’s new home page:

Last year twitter updated its design to introduce search and trending topic more visible on its home page. They introduced features of search.twitter.com to the homepage.  New home page design is more attractive and informative its “See who’s here” banner shows 20 twitter’s folk & 3 famous tweets under top tweets.

So now from the homepage of twitter anyone can get updated top tweets which help user to find what’s discussing on twitter. Also “See who’s here” will help to find Friends and industry peers you know or Celebrities you watch or Businesses you frequent. In addition, I mostly like the link of “Twitter 101”, the Twitter Guide for Business. These will defiantly help user, however I think if they also add “Top Trending Topics” as on there search result page or user Home page that will again help new user to find what is top trending topic on twitter right now directly from home page.

Google launched buzz on 9th February 2010. It was seen massive interest on its launch day. According to new study by online ad network Chitika twitter has seen consistent interest, both across the Chitika network & Google launched buzz on 9th February 2010. It was seen massive interest on its launch day. According to new study by online ad network Chitika twitter has seen consistent interest, both across the Chitika network & Google’s Insights tool whereas buzz  in most cases elicited less than 10 searches per day.

Online ad network Chitika explains in its blog post:

“February 9th, 2010 – the day Buzz was launched – the search engines lit up with queries.  The Chitika network saw about 1,500 searches that day for the term “Google Buzz,” approximately 15 times the number of searches for ‘Twitter’.

However, those searches dropped off quickly – on February 10th, there were 580 searches; on the 11th, 147.  From the 12th on – only three days removed from Buzz’s much-hyped launch – searches for Google Buzz failed to break three digits, and in most cases elicited less than 10 searches per day.  During the same time, searches for Twitter remained fairly stable, averaging about 87 searches per day.”

Google’s insight for search tool spells the same story. In below given graph red color is taken for twitter & blue colour is taken for buzz.

I think it’s a positive sign for social-media king twitter. Twitter has changed its design to make it more attractive and informative. For more information about this survey click here.

Delicious announced upgraded integration of Delicious and Yahoo! Messenger on 23rd March, 2010. Now, Delicious supports Yahoo Messenger for every English version of Yahoo! Messenger. Earlier this month on 9th March, 2010 Delicious announced that there online bookmarking facility using Yahoo! Messenger is available for only Australian Yahoo! Messenger users.  This new feature is available for all the users that sign into Delicious with a Yahoo account.

No need to more worry about copying & pasting of important links while doing conversation on yahoo messenger.  You can save that the link for the future reference on Delicious. You can also send this link to others using Delicious.

While doing conversation on yahoo messenger if you want to save any important link then follow the following steps

1. Place your mouse cursor on link which you want to save
2. Delicious ‘Bookmark’ button appears
3. Click on Delicious ‘Bookmark’ button
4. ‘Save Bookmark’ window appears

Yahoo messenger confirms where this link would found when you will have complete bookmark.

Now, you can use this bookmark link when you required form your account on Delicious.

I think it is one more step in the improvement in Delicious functionality. As Delicious says in its blog “we are working towards offering more Delicious functionality”. Definitely    Integration of Delicious and Yahoo! Messenger would remove the burden of keeping important link safe for future reference. For information about this feature please click here.

Facebook Announced improvement over search suggestion features to its search box on 16th   March, 2010. Like major search engines Google, Yahoo etc  Facebook’s auto suggest feature result includes not only events, groups, people and Pages whom you are connected but also it includes globally related results.


Mr. Wayne Kao writes on official facebook blog:

“We are rolling out an improvement to Search to help you quickly find and connect with the people, Pages, groups, events and applications you care about. Now as you’re typing in a query in the search bar, you will instantaneously see results not only of the people, events, groups and Pages you’re connected with but also the connections of your friends and globally relevant results.”


When I type “SAI I” on search box of my profile I get following results:




Facebook is rolling improvement on its search suggestion feature over the next few days for all users.
So, finally facebook is launching auto suggesting search features like major search engines. I think definitely it will be help to save time while searching significant things like events, applications, friends & groups.  People will get rid from boring time consuming search feature. It might one more step towards enhancing its features.