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April 3rd, 2010

Google Buzz vs Social Media King Twitter : Chitika Report

Google launched buzz on 9th February 2010. It was seen massive interest on its launch day. According to new study by online ad network Chitika twitter has seen consistent interest, both across the Chitika network & Google launched buzz on 9th February 2010. It was seen massive interest on its launch day. According to new study by online ad network Chitika twitter has seen consistent interest, both across the Chitika network & Google’s Insights tool whereas buzz  in most cases elicited less than 10 searches per day.

googlebuzz-vs-twitter

Online ad network Chitika explains in its blog post:


“February 9th, 2010 – the day Buzz was launched – the search engines lit up with queries.  The Chitika network saw about 1,500 searches that day for the term “Google Buzz,” approximately 15 times the number of searches for ‘Twitter’.


However, those searches dropped off quickly – on February 10th, there were 580 searches; on the 11th, 147.  From the 12th on – only three days removed from Buzz’s much-hyped launch – searches for Google Buzz failed to break three digits, and in most cases elicited less than 10 searches per day.  During the same time, searches for Twitter remained fairly stable, averaging about 87 searches per day.”


Google’s insight for search tool spells the same story. In below given graph red color is taken for twitter & blue colour is taken for buzz.

buzz-vs-twitter

I think it’s a positive sign for social-media king twitter. Twitter has changed its design to make it more attractive and informative. For more information about this survey click here.

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