April 25th, 2008
If it’s a product you are selling are you representing that product to solve a specific problem or meet a specific need? If you are selling a service are you getting in touch with the pain of your potential client to draw their interest into what you are offering?
There are steps that you can take to effectively do that and in response witness the successful sales process over and over in the virtual world that is why an Internet marketing strategy is a necessity not an option.
A great, planned & effective Internet marketing strategy but with efficiency provide you an assessable and perfect way to target your potential customers and place your business where your potential customer easily finds you. There are many ways to increase the no of traffic to your website like
- Email Marketing
- Search Engine Optimization
- Niche Marketing
- Pay per Clicks
- Viral Marketing
- Affiliate marketing
This is only the initial stage of the sales procedure, but it is important for getting a successful online business, but remember traffic marketing is not sales. After completing the marketing step which brings the traffic you must then turn your concentration to selling to your visitor once they get there.
You can provide individual interaction to potential targeted Internet customers so that you are able to move that client or customer through a successful sales process, but how?
Answering this question, there are established methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client that continually builds trust and confidence by meeting the psychological marketing needs of that visitor and potential customer while accompanying that visitor through the selection and purchasing process.
What is the major Missing module in the Effective Sales Process?
When marketing virtually you are missing a leading module to the sales process that is human interaction. This has been the prime fight back to e-commerce businesses online.
Let suppose. When a person go into a physical store there is human interaction and but you can observe that 90% communication is non-verbal.
And you will be amazed to find out that you can build that same 90% trust and credibility of the elements that surround the design and the development of your website.
Take a look at your site and ask yourself the questions above. Are you guiding your viewers or are you leaving them in the dark.
A person who visits your site has been targeted if you have designed an effective layout and able to deliver the right information they are looking for. Internet marketing studies show that 7 out of 10 visitors to a site are ready to buy. Take the time to escort and court them to what they need.
When you look at your current site are you helping your visitors to identify and find the best solution for that problem? Are you guiding them to find what they need to solve the problem that they have?
Your navigation should be structured to help those that know exactly what it is that they are looking for, those who know what they want in general but aren’t sure about the specifics, and those that are browsing and need you to give them some direction.
The appearance process is how you are cite your products or services to your visitors as you guide them through the selection process after you have guided them and found out what their needs are in the previous stage. It’s important to remember that each level of the process overlaps. As you present your products or services to your visitor, be sure that you are continually keeping their attention and interest by motivating them to continue with the sale.
Quick look each product that you offer, are you providing adequate information about the product are you giving them assurance policies and/or guarantees regarding their purchase? Are your product descriptions appealing? Does your explanation answer common questions that visitors might have? Believe adding testimonials for each product or service to make added credibility. One thing that many e-commerce sites forget to do is provide payment information. Do you take credit cards, if so which ones? Can I pay you by electronic check? What if I want to mail my check to you, can I do that? Take the guess work out of the purchase. Another vital part of the close that is often missed is clearly communicating your guarantee and assurance that you will stand behind the product or service.
If you correspond to each step that is described above and effectively tempt your potential client or customer through the procedure you will have the power to move your website to the ladder of Successful Internet Marketing Strategy.
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