Marketing has wide-ranging of activities involve in assuring that you gradually fulfill the requirements of your customers and are getting value& return customer.

To get the expected result you must have:

• The knowledge of potential customers or the state of market that exists.
• Your target Area or your target market
• What are the needs of your consumers, what kind of products or services you shall develop to match their need?
• In what ways customer prefer to use your products or Services.
• Who are your competitors & what are they doing to gain an upper hand.
• What should be your prices & approach of sale according to market trend?
• How your target market make a choice to access your product or services.
• How your consumers will pay & how much are they willing to pay?
• How can you make your products differ & better than your competitor, so that they shall buy from you & not from your other competitor.
• How the company or products should be identified – personality -to be most identifiable i.e. naming and branding
• In what ways the products of the company shall be identified. i.e. Branding , Naming , Marketing
• Ongoing campaigns, which can include advertising, public relations, sales and customer service
• Last but not the least, Ongoing Campaigns, it includes all the ways that could help in your product promotion & increasing the sale.

After all marketing is not about losing the sight over the basics. Being focused on the customer demand & requirement, and then finding out the ways on how to achieve them in a responsible manner is the fundamental way of making profits for a long period.