What is PPC (Pay per Click)?
PPC is a model used for advertising your website which is totally based on compensate for performance basis. PPC actually allow you to advertise your business on the search pages based on the keyword or phrase match which have good search. PPC is based on very basic concept to pay only to when you get a visitor. Here is an example of PPC Ads on Google:

You can see some website links on top and right side of search engine page with heading “sponsored Links” in the above image, these are websites sponsored by search engines and advertisers have to pay search engine @ per click. Advertisers have to pay online when someone clicks on the link on the basis of per click. So it is named as PAY PER CLICK.

Search Engine Pay per Click is mostly based on the bid i.e. the sum of money ready to pay for particular keyword with which you are interested in marketing and that amount of money is called CPC (Cost per Click). When any internet user searches for that particular keyword your site would appear in the top according to your bid you have made for that keyword. Keep in mind the rank in search engine is directly proportional to the amount of bid you have made. So be sure before making a bid! It can the best way to attract traffic and also can ruin your dream business.

PPC (Pay per Click) is also known in many other different names but basic functionality and the method of working is almost same:-

• Performance Based Advertising
• Pay for Search Engine Ranking
• CPC (Cost Per Click)
• CPA (Cost Per Action)
• CPA (Cost Per Impression)
• P4P (Pay for Placement)
• CPE (Cost Per Engagement)
• CPT (Cost Per Thousand)

Here is something for which you should AWARE while investing money on Pay Per Click (PPC) Program!
When people intentionally start clicking on your paid links in search pages and you have to pay for each pay without getting any business. It is known as click fraud in search engine world. Since it is known to everyone that you have to pay for per click on the link even to your competitors! They can make you run out of capital by hiring the people only for clicking on your link. But not to worry! Here is solution: Good PPC search engine have way to protect you from click fraud, so contact them immediately if you feel any such problem!