SEO Glossary A
Adwords: Google’s paid Advertisement program. Google’s Adwords widely used for pay per click on Google Search network as well as Google Content Network. Adwords offer various kinds of ads including Text ads, Image Ads, Video Ads, Mobile Ads, Local business ads etc. Now days Google also offer print Advertise (Newspaper Advertisements) and Audio Advertise (Radio Advertisement) program under Adwords.
Adcenter: Microsoft adCenter is Pay MSN’s Per Click advertising Program. Your test ads will show on the sponsored section of MSN SERP’s or Live SERP’s.
Affiliate Marketing: Affiliate Marketing is revenue sharing marketing program between websites. In this concept one site display advertisement of another site and the first site will get a percentage when second site generate a sale.
Algorithm: Mathematical or logical step by step problem solving procedure. Search Engines also follow there own search algorithm by which the system determine which pages are displayed in search result for a specific query.
Analytics: Analytics is software allows you to track your page views, user paths, and conversion data based upon understanding your log files or through including a JavaScript tracking code on your site. Ad networks are a match of limitations.
Anchor text: Anchor text is a text, the user would click on to follow the link. For example- <a href="http://www.saiinternetmarketing.com"> Internet Marketing </a>. It will show like this on the page “Internet Marketing” The user will click on the hyperlink words to follow the link
Alt text: Alt text when you place your mouse on pinnacle of an image or a picture then the text that appears on the image and picture.
Absolute Link: Absolute Link is the link uses full URL path to connect or link the pages instead using relative URL. For example – Absolute Link SEO India
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